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Marketplace platform as a service

Build your marketplace.Your way.

Kallero provides the technology and infrastructure to launch and operate a fully branded online marketplace — so you don't have to build the entire marketplace platform from scratch.

Your brand. Your users. Your business model.

Your marketplace, your brand

A marketplace shaped around your business

Businesses use Kallero to create a marketplace tailored to their own brand, audience and business model — rather than adapting to someone else's.

  • Your own brand

    The marketplace carries your name, your identity and your tone of voice.

  • Your own marketplace

    Not a channel inside someone else's platform — a marketplace that is yours.

  • Your own users

    The relationship with buyers and sellers stays with your business.

  • Your own business model

    Shape how listings, participation and transactions work for your market.

  • Flexible configuration

    Adapt structure, categories and workflows to how your marketplace operates.

Platform capabilities

A marketplace foundation, from listing to launch

Kallero brings the moving parts of a marketplace together into one platform, so your team can focus on the market rather than the machinery.

Marketplace management

Manage listings, categories, sellers and marketplace content from one place, with the structure your marketplace needs.

Seller experience

Give sellers the tools to create listings and manage their activity on the marketplace.

Buyer experience

A clean and intuitive experience for discovering, comparing and purchasing products.

Search & discovery

Search, filtering and categorisation designed to stay usable as the catalogue grows.

Flexible & scalable

A marketplace foundation that can be configured for your model and grow with the business.

Your brand

Keep the marketplace aligned with the company's existing brand and identity throughout.

How it works

From idea to operating marketplace

  1. 01

    Define

    Define the marketplace, the business model and the experience you want your users to have.

  2. 02

    Launch

    Launch a marketplace under your own brand, built on the Kallero platform.

  3. 03

    Grow

    Expand the marketplace as your business, catalogue and community grow.

Why it's hard

Everything you need to power a marketplace

Building a marketplace takes far more than a product catalogue. Each piece below has to work on its own — and together — before the first listing goes live.

  • Listings
  • Users
  • Sellers
  • Search
  • Categories
  • Transactions
  • Communication
  • Marketplace management
  • Moderation
  • Administration
  • Scaling

Kallero is the platform underneath. We handle the marketplace foundation so your team can spend its time on the business, the community and the market you're building for.

Ready to build your marketplace?

Let's talk about what you're building and how Kallero can help turn the idea into a marketplace platform.